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Younger Americans are far more likely to invest in ethereum, bitcoin, and other cryptocurrencies than people from older age groups.

According to a survey commissioned by student loan consolidation service LendEDU and conducted by OnePoll, American adults between the ages of 18 and 34 are much more aware of cryptocurrencies than older generations and are consequently much more likely to invest in crypto assets.

Following up a September survey that gauged interest in Bitcoin, LendEDU asked 1,000 U.S. citizens about their familiarity with ethereum and ripple, the second- and third-largest cryptocurrencies by market cap, as well as initial coin offerings (ICOs).

About 32% of respondents stated that they had heard of ethereum, with 18% adding that they planned to purchase ether as an investment. Twenty-two percent said that they had heard of ripple and nearly 15% confirmed that they intended to invest in XRP, the native currency of the Ripple Consensus Ledger (RCL).

invest in ethereum

33.8% of Respondents Between the Ages of 25 and 34 Plan to Invest in Ethereum | Chart from LendEDU

However, the results skew heavily by age. For example, although just 32% of respondents have heard of ethereum, roughly one-third of those between the ages of 18 and 34 plan to invest in ethereum. Similarly, 25% of younger respondents indicated they intended to invest in XRP, even though just 22% of total survey respondents had heard of ripple. On the opposite end of the spectrum, just 9% of people age 55 or older have plans to invest in ether, and only 1.3% intend to invest in XRP.


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LendEDU also asked respondents about their familiarity with initial coin offerings, which are blockchain-based fundraising events that have existed since 2013 but did not permeate the mainstream consciousness until this year. These results were not broken down by age, but about 25% of people indicated that they had heard of ICOs, and 15% added that they plan to contribute to an ICO in the future. Twenty-one percent of participants, however, replied in the affirmative when asked if ICOs were illegal.

Although it is unclear how many respondents will follow through with their stated intentions to invest in cryptocurrency, their openness to digital assets serves as partial confirmation of the thesis that younger investors will likely use bitcoin and other cryptocurrencies as stores of value in place of gold and other precious metals. Based on this observation, Wall Street strategist Tom Lee predicts that bitcoin will claim at least 5% of gold’s market share within the next 5 years, raising the bitcoin price to a conservative value of $25,000.

Featured image from Shutterstock.

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Posted by Josiah Wilmoth

Josiah is a former ancient and medieval literature teacher. He has been writing about cryptocurrency since 2014, and his work has been cited in Business Insider, NPR, and Yahoo! Finance. He lives in rural North Carolina with his wife and son. Email him directly at josiah.wilmoth(at)cryptocoinsnews.com.