Josh Wise to Race at Sonoma and Talladega

Photo by Tom Wilmoth

The Dogecoin community found an innovative way to market themselves to the general public, sponsoring Josh Wise, an overachieving NASCAR driver for the May Talladega race, where he finished 20th. Wise embraced Dogecoin and became an active participant in the Dogecoin subreddit, and /r/Dogecoin rallied once more to vote him into the NASCAR All-Star race, beating out perennial favorite Danica Patrick. Wise placed 15th in the star-studded All-Star race, but the Dogecoin community had almost no presence at the track. Following the race, Josh Wise and Dogecoin teamed up for one final partnership, and, as a result, he will race the Dogecar two more times in 2014.


Josh Wise Announces He Will Drive the Dogecar Twice More in 2014

For cryptocurrency to experience long-term success, its supporters must find ways to introduce it to the mainstream public in ways they can relate to. Dogecoin has sought to do this by raising support for underdogs (err, underDoges), such as when it raised enough money to send the Jamaican Bobsled Team to the Sochi Olympics. More recently, the community has banded together to sponsor overachieving NASCAR driver Josh Wise, who often manages to place quite respectably despite struggling to find consistent sponsorship and possessing inferior equipment compared to wealthier teams.

Josh Wise Reddit Dogecoin Shirt

Dogefans can now support Josh Wise in style.

Wise raced the Dogecoin-sponsored car–nicknamed the Dogecar–in the May race at Talladega Superspeedway, finishing 20th. The Dogecoin community also helped Josh Wise pull a surprise upset victory in the NASCAR All-Star race fan vote, which gave Wise the opportunity to race in NASCAR’s most exclusive event.

After the Talladega race proved to be such a marketing success for both Dogecoin and Josh Wise, they decided to join forces to continue their partnership. Josh Wise designed an exclusive t-shirt featuring the /r/Dogecoin branding and announced that if he could sell 5,000 shirts he would drive the Dogecar in the October race at Talladega. If they reached 10,000 sales, he would race the Dogecar two more times. The shirts, which customers could buy using either Dogecoin or dollars, were based on the uniforms that Josh Wise’s pit crew wore during the May4 race at Talladega.

Wise and Dogecoin sold 5,805 shirts, enough to sponsor him for the October 19 Talladega race, but they came quite short of the 10,000 needed to sponsor him for a second race. However, Wise was so thankful to Dogecoin for all their support that he decided to pay them back with a surprise gift, announcing on Twitter that he would drive the Dogecar once again during the June 22 race in Sonoma, California.

Josh Wise will race the dogecar at sonoma and talladega

Josh Wise’s Twitter Announcement

How Many Dogefans Will Turn out to Support Josh Wise?

Despite rallying to vote Josh Wise into the NASCAR All-Star Race, the Dogecoin community was unable to mobilize more than a few supporters to the race, in part because they had such short notice that Wise would indeed make it into the All-Star race. As a result, many NASCAR fans at the track thought that Josh Wise’s fan vote victory was little more than a viral joke that had spread on the internet.

However, Dogefans have plenty of time to buy tickets to the Sonoma and Talladega races, which will take place on June 22 and October 19, respectively. If Dogecoin wants to take cryptocurrency into the mainstream and gain acceptance in NASCAR, they need to demonstrate that they can translate their online support for Josh Wise into an on-the-ground presence at the track. Unless the community can prove to them otherwise, NASCAR fans will continue to view Dogefans as outsiders. Luckily, 2014 will give them two more golden opportunities to do what Dogecoin has done again and again: prove the naysayers wrong.

Updated: June 5, 2014 at 4:32 am CET.

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  • Y3llowb1ackbird

    2nihon Y3llowb1ackbird miningformillions Good point, thanks for noting that.

  • 2nihon

    Y3llowb1ackbird miningformillions One thing to note is that the cars are on preorder. If not enough preorders come in, Lionel will cancel.

    You can get them for slightly cheaper (10% off), plus cheaper international shipping, from this vendor:

  • 2nihon

    miningformillions The official shirts are gone for now, but you can buy some unofficial shirts at Great company with great products.

  • Y3llowb1ackbird

    miningformillions You had to support the funding campaign at The campaign has ended…however if you contact the people in charge of it they might let you order one!
    Also, for a limited time NASCAR is selling diecast Josh Wise Dogecars.

  • miningformillions

    Where can one get one of those nifty looking Dogecoin shirts pictured in the article to support Josh Wise and Dogecoine?

About The Author

Josiah is a writer for CCN. A full-time high school history teacher, Josh enjoys exploring the cryptocurrency landscape in his spare time. He is particularly interested in experimenting with altcoins. Email him directly at JosiahWilmoth(at)